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Web Design & Development

WHAT IS WEBSITE DESIGNING?

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

WHAT ARE STATIC WEB PAGES?

A static web page is a web page that is delivered to the user exactly as stored, in contrast to dynamic web pages which are generated by a web application. Consequently a static web page displays the same information for all users, from all contexts, subject to modern capabilities of a web server to negotiate content-type or language of the document where such versions are available and the server is configured to do so.

Static web pages are often HTML documents stored as files in the file system and made available by the web server over HTTP (nevertheless URLs ending with “.html” are not always static). However, loose interpretations of the term could include web pages stored in a database, and could even include pages formatted using a template and served through an application server, as long as the page served is unchanging and presented essentially as stored.

Static web pages are suitable for the contents that never or rarely need to be updated. However, maintaining large numbers of static pages as files can be impractical without automated tools. Any personalization or interactivity has to run client-side, which is restricting.

TECHNIQUES AND METHODOLOGIES

Marketing and Communication Design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash witx the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favourably.

User Experience (UX) and Interactive Design (ID)

Users understanding the content of a website often depends on users understanding how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of that website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more unique, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn’t come pre-installed with most browsers, there’s a risk that the user will have neither the know how, nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There’s also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn’t work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it’s likely to be needed or worth any risks.

Things to look for in our Web Design Services:

arrow Web 2.0 design standards arrow Social media integration arrow Quick load time arrow Interactive and creative design

arrow Use of latest technologies and trends arrowUser friendly navigation system arrowUse of flash if needed

Page Layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider if the site’s page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle, and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and windows varying in sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader’s screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn’t fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user’s need to horizontally scroll the page.

Responsive Web Design is a newer approach, based on CSS3, a~d a deeper level of per-device specification within the page’s stylesheet through an enhanced use of the CSS @media pseudo-selector.

Typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10 and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most layouts on a site incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.

Motion Graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn’t mean that more serious content couldn’t be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Quality of Code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error prone, but standards can relate to the correct layout of pages for readability as well making sure coded elements are closed appropriately. This includes errors in code, more organized layout for code, and making sure IDs and classes are identified properly. Poorly-coded pages are sometimes colloquially called tag soup. Validating via W3C can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.

  • Micro Website Design Package
  • INR 7000 per
  • Website upto 5 Pages
  • Attractive Home Page Design
  • Animated Banner
  • Domain Name for 1 year (com, in, net, org,)
  • 1GB Web space for 1 year
  • 5 Email Ids
  • Search Engine Friendly Design
  • Meta Tag Creation For All Pages
  • Google Search Engine Submission
  • 1 Month of Free Website Maintenance
  • Basic Website Design Package
  • INR 10000 per
  • Website upto 10 Pages
  • Unique Home Page Design
  • Animated Banner
  • Online Enquiry Form (five standard fields)
  • Domain Name for 1 year (com, in, net, org,)
  • 1GB Web space for 1 year
  • 5 Email Ids
  • Search Engine Friendly Design
  • Meta Tag Creation For All Pages
  • Site Map Creation
  • Search Engine Submissions
  • Free Business Directory Submisions
  • Google Local Business Centre Submission
  • 1Month of Free Website Maintenance
  • Professional Website Design Package
  • INR 45000 per 12 to 14 days
  • Website upto 20 Pages
  • Unique Home Page Design
  • Animated Banner
  • Online enquiry or feedback form
  • Domain Name for 1 year (com, in, net, org,)
  • 1GB Web space for 1 year
  • 10 Email Ids
  • Search Engine Friendly Design
  • Meta Tag Creation For All Pages
  • Site Map Creation
  • Search Engine Submissions
  • Free Business Directory Submision
  • Google Local Business Centre Submission
  • 2 Month of Free Website Maintenance

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